Hi, I'm Alexandra

Freelance brand built around consulting early-stage SaaS clients on content and positioning strategy.

• Consulted early-stage SaaS and e-commerce brands on positioning, messaging, and content strategy across EU and US markets, from first website to ongoing content ops.
• Developed GTM strategies and content for SaaS and AI tools, including landing pages, email sequences, Product Hunt launches, paid campaign structure, and more.
• Led content launches for a Korean liquid collagen brand (RU market) and a US commercial real estate platform, including messaging, landing pages, and lifecycle content.
• Continued to develop my own products: designed and coded two personal websites with AI support and launched a public speaking brand and weekly newsletter.

Personal brand project exploring public speaking for introverts. Built from scratch: brand, website, programs, and tools.

• Created the Speaking With Alex brand from scratch: visual identity, website coded with AI, messaging, and program design.
• Developed a practical coaching framework tackling nine core speaking blockers for non-native English professionals and founders.
• Delivered group workshops focused on public speaking, meeting presence, and clearer everyday communication.
• Created a tool for practicing conversation starters.
• Launched and grew “Learn to Love Public Speaking,” a weekly newsletter helping people to stop worrying and love public speaking.

Worked cross-functionally with growth, design, client and sales teams to scale organic performance and brand visibility.

• Rebuilt the agency’s content and comms function, moving from ad-hoc pieces to a structured editorial calendar across web, newsletter, reports, and social.
• Relaunched the monthly newsletter, achieving a consistent 30%+ open rate and positioning it as a core relationship-building channel.
• Improved cross-department communication and collaboration between Marketing, Sales, Client, and Executive teams.
• Producing digital marketing toolkits used as LinkedIn ad magnets, contributing to efficient paid campaigns with strong cost per lead.
• Created Digital Market Trends 2023 report that became the website's 2nd highest-ranking page.
• Launching an employee ambassador program, including bespoke social media training based on my copywriting and communications experience.
• Acted as interim Marketing Director, coordinating with leadership and other departments to keep key initiatives moving.
• Hired, onboarded, and managed a team of junior team members and freelance assets.

Over the course of 4 years, I produced copy and consulted dozens of Forbes-500 clients via collaboration with the top creative agencies in the UK, US, and EU, including Oliver Marketing, SDL, MediaMonks, Wunderman Thompson, and more.

• Priority freelance partner for OLIVER, supporting multiple in-house creative teams for global brands in sportswear, fashion, fintech, and tech.
• Produced brand-focused copy and content marketing assets for clients including adidas, Farfetch, PayPal, Zendesk, YouTube, Apple, and Booking.
• Wrote website, campaign, CRM, and social copy, often acting as both copywriter and de-facto content manager to keep messaging consistent across channels.
• Helped clients avoid cultural and linguistic missteps in CIS and EU markets by helping them with transcreation and localisation consultations.
• Maintained a 100% client retention rate over 4+ years.

From e-commerce translator to creative copywriter to language team lead and SPOC for 4 markets.

• Grew from product description translator into creative copywriter and team lead for the CIS market.
• Built and optimised communication model between CIS office, HQ in Germany, Creative HQ in The Netherlands, and creative agency in England.
• Expanded and managed the Russian creative team and freelance pool: CV screening, onboarding, training, and workload management.
• Was a key part of FIFA World Cup 2018 communications team.
• Advised Customer Service on scripts and handling negative feedback to keep communication on-brand.
• Twice invited to present market insights at the Annual Global Summit to 100+ participants, including D-level executives.
• Developed bespoke training curriculum and materials for Copywriting, Business Communication, and Journalism workshops.
• Conducted over 25 training sessions for ~300 employees.

I joined a b2b event agency as a Junior Project Manager in a client services team and was responsible for:

• Providing comprehensive client support and event organisation from initial brief to final report.
• Assisting in organising multiple events for renowned clients including Nestle, Google, and Cosmopolitan.
• Saving the agency ~£30,000 (~20% overall project margin) by negotiating a better deal with a third-party contractor.
• Unlocking final boss-level skills of working under pressure and tight deadlines as well as operations, business communication, project management, and prioritisation.
• Got promoted 3 times in 15 months (from intern to Junior Project Manager)