Hi, I'm Alexandra

Freelance brand built around consulting early-stage SaaS clients on content and positioning strategy.

• Developed GTM strategies for 8 tech brands
• Prepared Product Hunt and social media launches
• Executed web content and social media content strategies
• Went viral multiple times for 3 of my clients
• Saved client from a costly social ad campaign mistake
• Provided cultural consulations for non-Western brands to ensure a successful launch on the US and EU markets

Personal brand project exploring public speaking for introverts. Built from scratch: brand, website, programs, and tools.

• Built entire website using custom HTML/CSS/JS
• Organised 15 years of public speaking experience into custom curriculum
• Created own visual identity, logo, tone of voice, positioning
• Developed a tool for practicing conversation starters
• WIP: Public Speaking Tips e-book, securing post-summer speaking engagements, improving personal brand on X and LinkedIn

Worked cross-functionally with growth, design, client and sales teams to scale organic performance and brand visibility.

• Redesigned monthly newsletter and achieved 30%+ average OR
• Created lead magnets for LinkedIn campaigns that generated dozens of SQL at average $75 CPL
• 100% ownership of all organic content creation (social, website, email, newsletter)
• Led multiple big projects, including case studies page redesign, pop-ups strategy and implementation, ambassador program launch
• Created Digital Market Trends 2023 report that became the website's 2nd highest-ranking page
• Worked directly with the Co-Founders to secure several high-profile speaking engagements and improve their personal presence on LinkedIn
• Supervised a team of junior members and freelance assets
• Was responsible for HubSpot client base optimisation, including creating custom lists, setting up triggered campaigns, and improving client tagging for the sales team

Collaborated with top UK creative agencies and own clients in various content-writing and consulting capacities.

• Was immediately signed-up by adidas and continued working with the brand until I switched jobs
• Saved a major sports brand from cultural disaster on CIS market
• Produced copy for multiple top international brands, including Farfetch, PayPal, Zendesk, Meta, and Unilever
• Translated "Unsafe Thinking" by Jonah Sachs from English to Russian
• Got my copy featured on banana stickers
• Never had a client cancel on me due to unsatisfaction

From e-commerce translator to creative copywriter to language team lead and SPOC for 4 markets.

• Increased product description availability from ~70% to 99%
• Built and optimised communication model between CIS office, HQ in Germany, Creative HQ in The Netherlands, and creative agency in England
• Hired, onboarded and supervised 11 in-house and freelance team members
• Was a key part of FIFA World Cup communications team
• Proactively redesigned customer service communication for omnichannel experience
• Was selected twice to present market insights on the Annual Global Summit for D-level executives.
• Organised 25+ training sessions for adidas employees on copywriting and brand communications

Full-cycle events organisation, from the first client brief to the final report.

• Among clients: Nestle, Google, Cosmopolitan
• Biggest event: 20,000+ people
• Saved the agency ~£30,000 (~20% overall project margin) by negotiating a better deal with a third-party contractor
• Unlocked final boss-level skills of working under pressure and tight deadlines
• Was promoted 3 times in 15 months